The small town of Matakana has recently become a centre for some of the finest wines and produce in the Auckland region. A balmy climate lends itself to growing vines and this has resulted in some fine labels and vintages such as Ascension, Heron's Flight, Hyperion Wines, , Matakana Estate, Ransom Wines and Takatu.
Also nearby is Morris and James pottery whose work has become quite collectable. The region also has some great beaches such as Omaha, Buckleton and of course Tawharanui Marine reserve.